Parts of a Magazine

- Anchorage: where written text is used to “pin down” the meaning of an image.

- Brand identity: this communicates a clear message about the magazine to the target audience. It includes the image of the magazine (masthead – style – design - etc.) as well as its ethos & values.

- Caption: words that accompany an image and explains its meaning.

- Copy: the written text in an article or feature.

- Layout: the design of a page of a magazine, including the composition of written text, image and graphs.

- Main image: a key visual element of the front cover that usually dominates the page. It could be a model/celebrity or other picture that is relevant to the magazine content.

- Masthead: the title of the magazine, usually positioned at the top of the front cover and on the contents page. It establishes a sense of the magazine’s brand identity.

- Pull quotes: key phrases from an article that are feature in a large font to attract attention.

- Cover lines: use on the front cover to give the readers an insight into the content & main articles in the magazine.

- Feature: A main article of a story, often an extended article (2 or more pages).

- Headline: written text that indicates the content of an article, usually in a large font & positioned at the top of the page.

- House style: consistent use of stylist features (e.g. fonts, layout, color palette) throughout the magazine.

- Side bar: a brief article related to the main story on a page. It may be placed in a box or written in a different font to separate it from the main article.

- Stand first: short piece of written text between the headline and the main article to give more information about the article.

- Strapline: short phrase encapsulation the essence of the magazine, usually positioned below the masthead.

- Typography: the visual appearance of writing text, including font, size and spacing.